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Grand Showcase Model Design Implementation 8-11th July 2014

Join an open session and see how to implement design for new product and service development. Learn practical methods of design-thinking or design management process, encompassing different aspects such as budgeting, marketing, communication and market launch in different sectors.
Participants will attend thematic blocks of trainings where real-life life case studies of 2 international companies will be solved – all this under an eye of Kathryn Best, world-class specialist in design management.


The implementation phases will be conducted by:

  • Zuzanna Skalska – European class trend watcher, former consultant at Bosch and Philips
  • Pete Kercher – strategic design advisor,
  • Martin Riber Andersen – PARK advanced design management, formerly a Creative Director at LEGO GROUP,
  • Ralph Talmont - TEDxWarsaw curator
  • Jenny Fossum, Lina Öhlund Karboub - True Creative

BRIEF AGENDA - OPEN LECTURES

Tuesday 09th July 2014

14:45 - 15:45
Part 1 - Introduction to Design Management phases and process
Prelegent: Kathryn Best


21:00 – 22:30 Film show “Urbanized” – Gdynia Design Days Terminal

Wednesday 09th July 2014

09:15 – 10:15 Part 2 - Design management – Interdisciplinarity
Prelegent: Zuzanna Skalska

12:45 – 13:45 Part 3 - Design management – using the knowledge of a designer – concept development – Understand/ Observe/ Define a problem/ Prototype
Prelegent: Martin Riber Andersen

19:00 Part 4 - Short introduction to the implementation of new technologies
Prelegents: Gdansk University of Technology experts
Ksenia Piątkowska, Piotr Czyż, Anna Grajper

21:00 – 22:30 Film show “Objectified” - Gdynia Design Days Terminal

Thursday 10th July 2014

09:15 – 10:00 Part 5 – Lecture - Design management –Strategic management of the work structure - Scope of the project/ Budget/ Target group – User needs/ Available resources
Prelegent: Pete Kercher

13:00 – 14:30 Part 6 - Design management – Implementation phase - Protype/ Test – Group work on presentations
Prelegent: Jenny Fossum, Lina Öhlund Karboub - True Creative

21:00 – 22:30 Film show “Helvetica” - Gdynia Design Days Terminal

Friday 11th July 2014

12:00 – 12:45 Part 7 – What is a good presentation/ Introduction to communicating your idea to the public/ Art of verirfication of generated ideas
Prelegent: Ralph Talmont